Publication: Means of Informational Support for the Program of Increasing the public's Loyalty to Projects in the Field of Nuclear Energy
Дата
2022
Авторы
Guseva, A. I.
Matrosova, E.
Tikhomirova, A.
Koptelov, M. V.
Journal Title
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Volume Title
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Аннотация
© 2022, The Author(s), under exclusive license to Springer Nature Switzerland AG.The article is devoted to modern means of information dissemination among Internet users with consideration for their individual characteristics. The authors of the article propose the application of the practice of contextual advertising for the purpose of informing the public about projects in the field of nuclear energy and forming a positive attitude towards it. Also, it is given the algorithm of working with Internet users aimed at increasing the level of public loyalty to nuclear energy technologies. The criteria for analyzing the activities of users on the Internet are proposed, as well as a flexible approach to determining the number of differentiable groups of users in order to ensure the expediency of labor inputs for creating various scenarios and forms of information presentation with consideration for the individual characteristics of users.
Описание
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Цитирование
Means of Informational Support for the Program of Increasing the public's Loyalty to Projects in the Field of Nuclear Energy / Guseva, A.I. [et al.] // Studies in Computational Intelligence. - 2022. - 1032 SCI. - P. 148-157. - 10.1007/978-3-030-96993-6_13
URI
https://www.doi.org/10.1007/978-3-030-96993-6_13
https://www.scopus.com/record/display.uri?eid=2-s2.0-85127724972&origin=resultslist
http://gateway.webofknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcAuth=Alerting&SrcApp=Alerting&DestApp=WOS_CPL&DestLinkType=FullRecord&UT=WOS:000833484200013
https://openrepository.mephi.ru/handle/123456789/28928
https://www.scopus.com/record/display.uri?eid=2-s2.0-85127724972&origin=resultslist
http://gateway.webofknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcAuth=Alerting&SrcApp=Alerting&DestApp=WOS_CPL&DestLinkType=FullRecord&UT=WOS:000833484200013
https://openrepository.mephi.ru/handle/123456789/28928