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Means of Informational Support for the Program of Increasing the public's Loyalty to Projects in the Field of Nuclear Energy

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dc.contributor.authorGuseva, A. I.
dc.contributor.authorMatrosova, E.
dc.contributor.authorTikhomirova, A.
dc.contributor.authorKoptelov, M. V.
dc.contributor.authorГусева, Анна Ивановна
dc.contributor.authorМатросова, Елена Васильевна
dc.contributor.authorТихомирова, Анна Николаевна
dc.contributor.authorКоптелов, Матвей Викторович
dc.contributor.otherФакультет бизнес-информатики и управления комплексными системами
dc.date.accessioned2024-12-26T10:28:06Z
dc.date.available2024-12-26T10:28:06Z
dc.date.issued2022
dc.description.abstract© 2022, The Author(s), under exclusive license to Springer Nature Switzerland AG.The article is devoted to modern means of information dissemination among Internet users with consideration for their individual characteristics. The authors of the article propose the application of the practice of contextual advertising for the purpose of informing the public about projects in the field of nuclear energy and forming a positive attitude towards it. Also, it is given the algorithm of working with Internet users aimed at increasing the level of public loyalty to nuclear energy technologies. The criteria for analyzing the activities of users on the Internet are proposed, as well as a flexible approach to determining the number of differentiable groups of users in order to ensure the expediency of labor inputs for creating various scenarios and forms of information presentation with consideration for the individual characteristics of users.
dc.format.extentС. 148-157
dc.identifier.citationMeans of Informational Support for the Program of Increasing the public's Loyalty to Projects in the Field of Nuclear Energy / Guseva, A.I. [et al.] // Studies in Computational Intelligence. - 2022. - 1032 SCI. - P. 148-157. - 10.1007/978-3-030-96993-6_13
dc.identifier.doi10.1007/978-3-030-96993-6_13
dc.identifier.urihttps://www.doi.org/10.1007/978-3-030-96993-6_13
dc.identifier.urihttps://www.scopus.com/record/display.uri?eid=2-s2.0-85127724972&origin=resultslist
dc.identifier.urihttp://gateway.webofknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcAuth=Alerting&SrcApp=Alerting&DestApp=WOS_CPL&DestLinkType=FullRecord&UT=WOS:000833484200013
dc.identifier.urihttps://openrepository.mephi.ru/handle/123456789/28928
dc.relation.ispartofStudies in Computational Intelligence
dc.titleMeans of Informational Support for the Program of Increasing the public's Loyalty to Projects in the Field of Nuclear Energy
dc.typeConference Paper
dspace.entity.typePublication
oaire.citation.volume1032 SCI
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