Publication: Стратегический анализ и обоснование прогнозов развития компании на примере ПАО АК "АЛРОСА"
Дата
2020
Авторы
Никуличева, А. А.
Journal Title
Journal ISSN
Volume Title
Издатель
Аннотация
The work in question reflects the theoretical and practical aspects of strategic analysis. This topic is relevant because sound strategies are a prerequisite for effective decision-making, including in the area of financial management. The purpose of the work is to carry out strategic analysis of the company, as well as to develop and justify forecasts of the company 's development based on the results of strategic analysis. The subject of the thesis is the peculiarities of carrying out strategic analysis within the framework of the selected company. The object of the study is PJSC AK "ALROSA." In the course of the work, methods of strategic analysis were applied: model of five competitive forces Michael Porter, Space-analysis, construction of the BCG matrix, risk assessment, SWOT analysis. An analysis of the mining industry in Russia was carried out, trends in the world diamond mining industry were considered, the consequences of the pandemic for the company were illustrated. Based on the results of the strategic analysis, various strategies were formulated. Based on the directions of strategies and taking into account the identified weaknesses of PJSC AK ALROSA, recommendations aimed at optimization of the company 's activities were developed. Based on the results of the research, models of forecast reporting for 2020 and 2021 were compiled. The results of the forecasts can be considered reliable, as the forecasts took into account the official statements of the company 's management, which were taken urgently due to the difficult economic and political situation in the world.
Описание
Уровень образования: магистратура; Код направления/специальности: 38.04.01; Группа: М18-701
Ключевые слова
ВКР , Выпускная квалификационная работа
Цитирование
Никуличева, А. А. Стратегический анализ и обоснование прогнозов развития компании на примере ПАО АК "АЛРОСА" : Выпускная квалификационная работа, магистратура, 38.04.01 / А. А. Никуличева ; рук. работы Когденко Вера Геннадьевна, 2020