Digital Transformation of Marketing Activities as a Factor in the Development of International Trade

Voronov, А. А.; Popova, T. S.; Shumakova, I. A.; Danilevskaya, E. N.

Publication:
Digital Transformation of Marketing Activities as a Factor in the Development of International Trade

dc.contributor.author	Voronov, А. А.
dc.contributor.author	Popova, T. S.
dc.contributor.author	Shumakova, I. A.
dc.contributor.author	Danilevskaya, E. N.
dc.date.accessioned	2024-11-01T10:41:19Z
dc.date.available	2024-11-01T10:41:19Z
dc.date.issued	2024
dc.description.abstract	Digital technologies are transforming international relations, diplomacy, foreign policy, and trade. Considering systems, such as politics, law, social sphere, or economics at any level (the functioning of an individual enterprise or international economic relations), it can be argued that the development of information and communication technologies has a significant impact on these areas. The transition to a digital economy is the most important factor in developing national and global economies. Gradually, there is a transition from the targeted introduction of various digital technologies (artificial intelligence, the Internet of things, etc.) to the integrated construction of an international digital ecosystem. The research discusses the prerequisites, features, and prospects for the development of international trade in the context of the formation of a global digital economy. The active and widespread use of digitalization significantly speeds up export–import transactions, allows new participants to be involved in international relations, and expands the range of resources used in cross-border turnover.
dc.identifier.citation	Voronov, A.A., Popova, T.S., Shumakova, I.A., Danilevskaya, E.N. (2024). Digital Transformation of Marketing Activities as a Factor in the Development of International Trade. In: Sergi, B.S., Popkova, E.G., Ostrovskaya, A.A., Chursin, A.A., Ragulina, Y.V. (eds) Ecological Footprint of the Modern Economy and the Ways to Reduce It. Advances in Science, Technology & Innovation. Springer, Cham. https://doi.org/10.1007/978-3-031-49711-7_40
dc.identifier.isbn	978-3-031-49710-0
dc.identifier.issn	978-3-031-49711-7
dc.identifier.uri	https://openrepository.mephi.ru/handle/123456789/15981
dc.identifier.uri	https://link.springer.com/chapter/10.1007/978-3-031-49711-7_40
dc.language.iso	en
dc.publisher	Springer
dc.subject	E-commerce
dc.subject	Digitalization
dc.subject	Information and communication technologies
dc.subject	Marketing activities
dc.subject	World trade
dc.subject	International relations
dc.subject	Artificial intelligence
dc.subject	Digital economy
dc.title	Digital Transformation of Marketing Activities as a Factor in the Development of International Trade
dc.type	Book
dspace.entity.type	Publication
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