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Formalization of marketing management approaches from the perspective of system analysis

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dc.contributor.authorKhukhlaev, D.
dc.contributor.authorTsuverkalova, O.
dc.date.accessioned2024-12-27T13:11:51Z
dc.date.available2024-12-27T13:11:51Z
dc.date.issued2023
dc.description.abstractThe article is devoted to the study of the implementation of the key goal of marketing, which is the satisfaction of public needs through commodity-money exchange, within the framework of the implementation of various concepts and approaches in marketing. A feature of the study is the consideration of this issue from the standpoint of system analysis. That allowed to formalize the problem, hindering the achievement of the main goal of marketing: the discrepancy of the current potential of the manufacturer to the needs of the customer. As a result, logical schemes were constructed to eliminate the systemic problem of achieving a marketing goal for the following marketing concepts: traditional, cognitive, sales, interaction (co-creation), development and marketing of advanced development. Mathematical models were proposed for the developed logic schemes.
dc.identifier.citationKhukhlaev, D. Formalization of marketing management approaches from the perspective of system analysis / Khukhlaev, D., Tsuverkalova, O. // E3S Web of Conferences. - 2023. - 460. - 10.1051/e3sconf/202346003021
dc.identifier.doi10.1051/e3sconf/202346003021
dc.identifier.urihttps://www.doi.org/10.1051/e3sconf/202346003021
dc.identifier.urihttps://www.scopus.com/record/display.uri?eid=2-s2.0-85182762067&origin=resultslist
dc.identifier.urihttps://openrepository.mephi.ru/handle/123456789/29602
dc.relation.ispartofE3S Web of Conferences
dc.titleFormalization of marketing management approaches from the perspective of system analysis
dc.typeConference Paper
dspace.entity.typePublication
oaire.citation.volume460
relation.isOrgUnitOfPublicationd74e58e3-d53b-4339-8c88-7788a7a4ec9b
relation.isOrgUnitOfPublication.latestForDiscoveryd74e58e3-d53b-4339-8c88-7788a7a4ec9b
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