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"Loyalty Program" Tool Application in Megaprojects

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dc.contributor.authorMatrosov, N.
dc.contributor.authorGuseva, A.
dc.contributor.authorMatrosova, E.
dc.contributor.authorTikhomirova, A.
dc.contributor.authorГусева, Анна Ивановна
dc.contributor.authorМатросова, Елена Васильевна
dc.contributor.authorТихомирова, Анна Николаевна
dc.contributor.otherФакультет бизнес-информатики и управления комплексными системами
dc.date.accessioned2024-11-29T10:54:05Z
dc.date.available2024-11-29T10:54:05Z
dc.date.issued2021
dc.description.abstract© 2021, The Author(s), under exclusive license to Springer Nature Switzerland AG.The article is devoted to the problem of improving the implementation efficiency and megaprojects management. An example of an adaptation one of the existing project management methodological tools, namely the “loyalty program”, for projects of a global nature (megaprojects) is given. The authors propose the use of elements of the decision-making process theory and the method of T. Saati hierarchy analysis method for the analysis of megaproject key characteristics. Based on them, recommendations for the formation of a loyalty program are given. This work was supported by RFFI grant № 20-010-00708\20.
dc.format.extentС. 106-114
dc.identifier.citation"Loyalty Program" Tool Application in Megaprojects / Matrosov, N. [et al.] // Advances in Intelligent Systems and Computing. - 2021. - 1310. - P. 106-114. - 10.1007/978-3-030-65596-9_14
dc.identifier.doi10.1007/978-3-030-65596-9_14
dc.identifier.urihttps://www.doi.org/10.1007/978-3-030-65596-9_14
dc.identifier.urihttps://www.scopus.com/record/display.uri?eid=2-s2.0-85098143148&origin=resultslist
dc.identifier.urihttps://openrepository.mephi.ru/handle/123456789/23541
dc.relation.ispartofAdvances in Intelligent Systems and Computing
dc.title"Loyalty Program" Tool Application in Megaprojects
dc.typeConference Paper
dspace.entity.typePublication
oaire.citation.volume1310
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